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Canary Islands participate in World Travel Market tourism fair in London to attract more winter visitors

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Canary Islands stand for the Earth Travel Market place (WTM) fair
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Turismo de Canarias launches a campaign in 14 marketplaces to draw in the ‘Winter Escapists’, European citizens who want to escape the regimen and the cold, whilst 7 million airplane seats hook up the archipelago to a variety of metropolitan areas in Europe.

Tourism of the Canary Islands will attend the Earth Journey Industry (WTM) tourism good with the purpose of ensuring that the British sector is aware of about the archipelago’s new advertising campaign. The Minister of Tourism, Field and Commerce of the Government of the Canary Islands, Yaiza Castilla, offered facts about the participation of the Canary Islands in the most vital tourism truthful in the environment, as properly as the intercontinental marketing campaign that will be released in 14 European markets to endorse winter season gross sales.

At the press convention, Castilla was accompanied by the controlling director of Tourism for the Canary Islands, José Juan Lorenzo, and by the director of Interaction Tasks for Remaining Purchasers and Gurus, Elena González.

The 43rd version of the Environment Vacation Market place will be held from November 7 to 9 in London, with a forecast of 5,000 exhibitors, 3,000 journalists and an attendance of 50,000 individuals. The Canary Islands will be represented by far more than 250 gurus belonging to 150 organizations and establishments, 26 of which will have individualized room within the stand, with the intention of keeping meetings with tour operators, vacation companies, airlines and representatives of British marketplace.

“We went to the most critical tourism fair in the world immersed in a paradox, that of the recovery of the sector in the midst of a sophisticated world-wide socioeconomic context, with pessimism set up in the populace, according to the Firm for Economic Cooperation and Development”, spelled out the counselor all through the presentation. A pessimism centered on climbing inflation, the strength disaster and the sensation that there is usually a new obstacle that slows down the properly-remaining and contentment of citizens, whether it is Covid or war.

Tourism from the United Kingdom, which has generally been the major resource sector for the islands, endured a substantial setback all through the pandemic thanks to the constraints imposed by the British Governing administration and individuals derived from ‘Brexit’, which led it to go down to 3rd location, staying surpassed by the peninsula and Germany, which came to occupy to start with and next spot, respectively.

Even so, “there was a suppressed wish to journey to the Canary Islands that materialized as soon as the restrictions have been lifted. The British have always experienced the archipelago as a favored destination and this 12 months they have preferred us again”, highlighted Castilla. In reality, in the January-August time period -the last thirty day period for which Frontur knowledge is out there-, “95% of the volume of tourists had presently been recovered compared to 2019, which suggests that the British are once more at the frontline as the primary issuing market for tourism in the Canary Islands, with a share of about 35%, when compared to just over 15% represented by the German market”, according to the minister.

The Canary Islands will have an impressive stand at WTM 

The Canary Islands will attend the WTM with a 770 square meter pavilion, with a placing structure and which this calendar year will stand out for its 16 substantial aerial cubes with a powerful visible influence, which will function as monumental showcases of the Canarian vacationer present and the place audiovisual illustrations or photos of the eight islands. In addition, “our stand will as soon as all over again make very clear our agency motivation to reducing the carbon footprint, local weather neutrality, the sustainability of the desired destination and the transformation method in the direction of a greener and much more ecological tourism model,” explained Castilla.